Based In
Los Angeles, California
MACRO is an award-winning, integrated media company that elevates underrepresented artists and perspectives and premium [film, television and digital] content for the global majority.
Headquartered in Los Angeles, MACRO was founded in 2015 by Charles D. King, the visionary leader who broke barriers as the first Black partner at a major Hollywood talent agency. The multi-platform company’s multiple verticals include film and television development and production, talent representation, and culturally resonant consumer brand marketing.
We believe that emerging voices are the driving force that shapes the cultural zeitgeist. MACRO ensures that underrepresented creators are at the forefront of storytelling and also have power in how their stories are shaped, produced, and delivered.
By operating across the full media spectrum—from development to market launch—MACRO redefines what’s possible for creators and audiences alike, disrupting traditional systems and building a future where innovation, equity, and representation lead the way.
We don’t just know culture—we create it.
More MACRO
MACRO Film & Television Studios
We create, develop, produce, and finance premium, culture-defining content that centers authentic stories from underrepresented voices of the global majority. Our projects have garnered hundreds of accolades, including 15 Academy Awards nominations and 3 Oscar wins, a host of other important distinctions. Our work reflects the entire experience just seek to entertain - but to spark dialogue.
Brand MACRO
Brand MACRO is the full service creative agency incubated within MACRO. Operating at the intersection of creativity and industry, we transform briefs into award-winning campaigns that drive impact and move consumers to action.
M88
Preeminent full service representation firm amplifying a roster of powerful and talented artists and creators who bring fresh perspectives and shift the culture on and offscreen.
Early-stage venture capital firm that invests in technology companies benefiting from shifts in cultural trends and behaviors in an increasingly diverse global marketplace.