Based In
Los Angeles, California

MACRO is an award-winning, integrated media company that elevates underrepresented artists and perspectives and premium film, television and digital content for the global majority.

Headquartered in Los Angeles, MACRO was founded in 2015 by Charles D. King, the visionary leader who broke barriers as the first Black partner at a major Hollywood talent agency. The  multi-platform company’s multiple verticals include film and television development and production, talent representation, and culturally resonant consumer brand marketing.

We believe that emerging voices are the driving force that shapes the cultural zeitgeist. MACRO ensures that underrepresented creators are at the forefront of storytelling and also have power in how their stories are shaped, produced, and delivered. 

By operating across the full media spectrum—from development to market launch—MACRO redefines what’s possible for creators and audiences alike, disrupting traditional systems and building a future where innovation, equity, and representation lead the way.

We don’t just know culture—we create it.