Brand

Brand

Brand

MACRO

MACRO

MACRO

Brand MACRO is the full-service creative agency incubated within MACRO. Operating at the intersection of creativity and industry, we transform briefs into award-winning campaigns that drive impact and move consumers to action.

Our integrated approach focuses on creative strategy and transformative storytelling, creating unique opportunities for brands to build community and foster connections with their consumers.

Recent Brand Partners & Clients

Building Community:
Our Origin Story

We knew Black and Brown creatives and tastemakers needed a place to be seen and connect during culture’s biggest moments. So we built four signature annual events of our own.

They became places to build community, drive culture, and spark conversation. Soon, partners were asking us to create those kinds of moments for them, too.

MACRO Pre-Oscars Party

Before Hollywood's biggest night, we toast to our own.

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two women speaking in front of an audience.

MACRO HBCU Summit

Inspiring the creative visionaries of tomorrow.

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MACRO Lodge at Sundance

Curating community and connection, on the mountain and beyond.

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MACRO Summer House

Where rising stars meet next-level creative opportunities.

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MACRO Pre-Oscars Party

Before Hollywood's biggest night, we toast to our own.

Show More

MACRO Lodge at Sundance

Curating community and connection, on the mountain and beyond.

Show More

two women speaking in front of an audience.

MACRO HBCU Summit

Inspiring the creative visionaries of tomorrow.

Show More

MACRO Summer House

Where rising stars meet next-level creative opportunities.

Show More

Brand MACRO Case Studies

All

Go To Market Strategy

Partner Events

Creator Collaborations

Purpose Programs

Branded Content

The e.l.f. Cosmetics Mirror Mix

Seven artists, three days, one album.

Partner Events

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Call of Duty: From The Ward

Rebuilding fan connection from the inside out.

Go To Market Strategy

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NBA All-Star Weekend

Finding rhythm, on and off the court.

Partner Events

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Microsoft Co-Pilot Dinner

Bringing Copilot to the table.

Partner Events

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A Night At The Museum

One night, one gallery, a moment you just had to be there for.

Partner Events

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Watch Them Work

Following the next generation of leaders who have it all to give.

Purpose Programs

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The Color Purple

One campaign, three iconic partners.

Go To Market Strategy

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Government Cheese

Turning season finale buzz Into full season bingeing.

Go To Market Strategy

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Next Black Millionaire

Taking SheaMoisture off the shelf and onto screens.

Branded Content

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Chase Sapphire Art Week

Connecting Chase’s travelers and giving them somewhere to go.

Partner Events

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FittingRoom23

Partnerships that don't just reach people, they resonate with them.

Creator Collaborations

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All In The Familee

Turning a content collaboration into a television first.

Creator Collaborations

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TikTok Creator Grant

Investing in creators beyond the feed.

Creator Collaborations

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The MACRO Academy: Marketing Bootcamp

Mentorship built for breakthrough talent.

Purpose Programs

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One Night In Miami Drive-In Experience

No theaters, no problem.

Partner Events

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Freaky Tales x Union

Merging film culture and streetwear to reach new audiences.

Go To Market Strategy

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One of Them Days Brand Integration

Integrating brands into culture’s biggest stories.

Go To Market Strategy

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The e.l.f. Cosmetics Mirror Mix

Seven artists, three days, one album.

Partner Events

Show More

Chase Sapphire Art Week

Connecting Chase’s travelers and giving them somewhere to go.

Partner Events

Show More

Call of Duty: From The Ward

Rebuilding fan connection from the inside out.

Go To Market Strategy

Show More

FittingRoom23

Partnerships that don't just reach people, they resonate with them.

Creator Collaborations

Show More

NBA All-Star Weekend

Finding rhythm, on and off the court.

Partner Events

Show More

All In The Familee

Turning a content collaboration into a television first.

Creator Collaborations

Show More

Microsoft Co-Pilot Dinner

Bringing Copilot to the table.

Partner Events

Show More

TikTok Creator Grant

Investing in creators beyond the feed.

Creator Collaborations

Show More

A Night At The Museum

One night, one gallery, a moment you just had to be there for.

Partner Events

Show More

The MACRO Academy: Marketing Bootcamp

Mentorship built for breakthrough talent.

Purpose Programs

Show More

Watch Them Work

Following the next generation of leaders who have it all to give.

Purpose Programs

Show More

One Night In Miami Drive-In Experience

No theaters, no problem.

Partner Events

Show More

The Color Purple

One campaign, three iconic partners.

Go To Market Strategy

Show More

Freaky Tales x Union

Merging film culture and streetwear to reach new audiences.

Go To Market Strategy

Show More

Government Cheese

Turning season finale buzz Into full season bingeing.

Go To Market Strategy

Show More

One of Them Days Brand Integration

Integrating brands into culture’s biggest stories.

Go To Market Strategy

Show More

Next Black Millionaire

Taking SheaMoisture off the shelf and onto screens.

Branded Content

Show More